Tuesday, March 11, 2008

The Familiar vs the Comfortable

Reading through the Scrum Development list this morning, Alistair Cockburn and George Dinwiddie pointed out a great quote from Virginia Satir that I had not heard before, but rings true in many ways.

Alistair wrote:
Virginia Satir wrote words to the effect of, "When give a choice between the familiar and the comfortable, they more often than not choose the familiar."

George replied:
Exactly! Virginia Satir: "Familiarity exerts a powerful pull. What we have observed and experienced day after day exerts a powerful influence. Most people will choose the familiar, even though uncomfortable, over the unfamiliar, because of that power." (from The New Peoplemaking, ISBN:0831400706, pp. 144-145)

Something to ponder when working on helping teams change.

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